Is Concept Packaging Worth Investing in?

Having spent time and resources crafting a new fragrance, body spray, or other product, it only makes sense to put your best foot forward when pitching it. Adding a well-executed concept packaging design to your presentation is a powerful way to stand out. Investing in eye-catching concept packaging has many benefits, making it a wise marketing investment.

Increased Brand Loyalty

After all the time you spend crafting a fragrance or flavor, fine-tuning it, and base testing it, you want to keep the buyer from losing the average presentation. Including concept packaging with your sample shows the buyer you are serious about what you offer and gives them a more memorable experience and connection with your product. Great packaging tells the world what you stand for, makes people remember your brand, and enables them to connect emotionally and intellectually. To communicate that effectively, you need a professional designer to help you craft even the caps for bottles for a compelling concept package design. 

Emotionally Attractive Packaging

Product packaging communicates your values to the public, helps potential buyers remember your brand, and determines whether your product fits them well. But did you know that non-conscious stimuli can also impact consumers’ feelings about your brand? In today’s competitive market, emotional appeal is critical to winning customer attention and fostering long-term brand loyalty. Product packaging design can evoke emotions through effective color, typography, and images that connect with the unconscious mind and trigger specific responses in your target audience. For example, curvilinear shapes activate the anterior cingulate cortex, which responds to concepts of beauty and reward. Choose unique structures and forms that closely resemble your product and brand to capture your audience’s attention. And don’t be afraid to experiment with different shapes.

Increased Sales

Investing in concept packaging is an opportunity to showcase your company’s commitment to the product you are pitching. The work that goes into creating a concept package design communicates to the buyer your understanding of the product and your ability to stand out from the competition. Additionally, it fosters credibility and trust among the client. The buyer will be impressed that you put in the time and effort to develop an exceptional product and match it with outstanding packaging design. It is the type of project that can bring in repeat business and referrals. Contact a professional designer or host a design contest to get started.

Flexible Packaging Design

Flexible packaging design is an excellent choice for your brand because it allows you to tailor the shape and size of your package to the specific needs of your product. It also allows you to conveniently add features like spouts, handles, hang holes, and more. High-barrier films and airtight seals keep perishable products fresher and longer, which saves consumers and businesses money by reducing waste. This type of packaging is beneficial for food products frequently thrown away due to spoilage, such as jerky and cheese. Employ a qualified designer to assist you in developing concept packaging that will leave a lasting effect on buyers. They can help you create a package that reflects your deep understanding of the market and the end user.

Increased Sustainability

Focusing on sustainability shows you care about the planet and your company’s impact. It is an effective way to build trust and loyalty among discerning consumers. Packaging materials are significant in energy use and carbon emissions, mainly for e-commerce. Reusable packaging saves costs and emissions by avoiding washing and transporting items fewer times. However, reusability will require significant changes in collection and redistribution systems, and companies may need to avoid many rotations to reach efficiency targets. Globally, buyers rank overall packaging sustainability as low in their buying criteria compared to brand, product quality, and price. However, the desire to reduce environmental impacts has led to significant regulation and corporate commitments.