Video Marketing for Lawyers: Tips & Best Practices

Video marketing benefits us in many ways. It finds more leads, improves traffic generation, and aids in client conversion. Video marketing is an essential tool for any kind of business or career. It works well for increasing a lawyer’s clientele as well. 

Yes! It has been observed that video marketing helps to improve SEO and search rankings. It allows a business to enjoy better engagement with the target audience. Video marketing can persuade potential clients towards your law firm as well.

In this blog, we are going to share some effective tips that focus on getting better results with the help of video marketing. Take a look.

1. Conduct Appropriate Keyword Research

Making videos requires a good amount of effort, costs, and, most importantly, money. That is why before you start making one, you must do proper research. 

You must find your target audience and create a video based on that. Keyword research is also an important part of video creation. It is not only familiar with written content or web pages. They are effective in video marketing also.

For instance, when you type a search term you are interested in finding out on YouTube, you will see that the engine shows a lot of related videos. So, it can be really helpful for your video to pop up in these instances when someone is typing a related keyword. It brings more leads.

2. Invest In Writing a Good Script

Almost 40% of all the videos available on the internet are watched without any sound. But, this should not keep you away from making a good script for the video. 

Thousands of people may turn off the volume but keep a close eye on the subtitle that appears on the screen. Other than that, the rest 60% of the audience liked listening to the video sound.

An appropriate script and sound design aid in evoking strong feelings in the viewer. You must include a good script that should have vital talking points. Invest in a good scriptwriter or you can also take the assistance of a script to video AI tool to generate scripts from text prompts which can be the key points that you would like to address in the video. Eventually, it also lets you turn the generated scripts into videos with the option to make changes and edit your video. 

3. Develop Educational Content

Before hiring a lawyer, people show interest in knowing more about the legal matter they are involved in. In this phase, they are not ready to watch a corporate-style company video. A lot of people use videos to learn and gain knowledge. That is why you must upload and create videos that specifically address different legal issues to provide knowledge to the users.

4. Videos for Your Homepage

Most of the top law firms include good videos for their home page. Why? It is simply because a high-quality video can showcase a lot about your firm. They reflect your brand quality and reputation to the interested people. 

These videos are intended to help you reach the target audience. They spread a lot of awareness of different legal issues that exist. Home page videos take your brand to the people and persuade them to hire you. 

5. Upload Customer Testimonial Videos

Another category of video that customers want to watch includes testimonials. They look for these videos when they are interested in hiring a law firm. 

People will be more eager to hire you if your website can show real client experiences. It helps to build a sense of trust and showcases a positive attitude. People feel more comfortable hiring lawyers who went through the same situations as they are in.

6. Conduct Interviews With Lawyers

Another great tip for video content is to conduct interviews with reputed lawyers. A person who is planning to hire a lawyer will be interested to know more about the person. 

When they hear the lawyer talk and discuss their practice area, it gives them an idea about their experience and skills. People are always interested to know if their lawyers are experienced in their expertise.

7. Create Interesting Vlogs

The best thing about uploading vlogs is that they do not need to be very highly polished. You can easily shoot them with your phone or a simple camera. 

Vlogs are raw and real. They are made to offer people a quick update or information regarding a particular topic. You can highlight instances in court, cases, or any worthwhile and fascinating client experience.

8. Publish Your Videos On Many Platforms

In 2020, there is no dearth of social media platforms that people use. To engage more with the audience and attract more clients, you have to publish your videos in many places. 

Upload your videos on YouTube, Facebook, Twitter, and even Instagram. You can also put up advertisements for your website and expand your reach among the audience.

9. Don’t Hesitate To Upload Long Videos

Usually, people are more interested in watching videos that are short and crisp. But, that must not keep you away from making a long video now and then. 

Long videos offer more depth and detailed information regarding a topic. So people who are interested to know more about the legal situation they are in will surely watch it. That’s why long videos are useful as well.

10. Use Animations and Visuals

Animations and visuals make your video more attractive and appealing to the audience. In many videos, you can add these elements and make your audience understand a particular topic. It has been observed that people can remember and relate to visuals more. So, don’t forget to hire an animator and add animations.

Final Words 

The use of Digital Marketing as a growth strategy is becoming widespread in many industries. Video Marketing is an imperative part of Digital Marketing enabling people to spend a lot of resources to create good and high-quality videos.  A lot of resources are being used by people to produce excellent videos. 

People are exposed to videos more than ever before with the advent & development of various social media platforms. Hence, video marketing can be a useful tool for growing your clientele at your legal practice.