Are you stuck in a rut when it comes to your business’ advertisements? Perhaps you’ve been putting ads in the paper for so long that you’ve run out of ideas to make them interesting. Or maybe you simply aren’t familiar with all the new marketing options available these days. If that sounds like you, then try some of the following ideas to enliven your company’s advertising options.
PPC Advertising
First, you may wish to consider pay-per-click or PPC advertising. This method both draws potential customers to you and pays you a little bit every time someone clicks on your link. You might wonder how all this works, and it isn’t very difficult to manage. However, to simplify your life, consider hiring a PPC agency to set up and maintain such a system for you.
Social Media
Never neglect social media as a prime advertising option. Many people, especially younger folks, spend hours on their social media sites, so if you can draw them into your business, you might find yourself with a whole new set of customers. Begin by setting up social media accounts on several platforms, such as Facebook and Instagram.
Then keep your pages up-to-date with interesting posts that your viewers will enjoy. You can talk about your products and services, give a little history of your company and showcase your employees. Don’t forget to add special social media promotions, too, so your viewers feel like they’re getting a deal. This could turn them into loyal customers.
Your Website
Perhaps your website could use an overhaul. Start by visiting your site, and look at it with a critical eye like a potential customer might. Ask yourself if you can easily find what you’re looking for. Think in terms of descriptions of products and services, contact information and online ordering or scheduling. If you haven’t added the latter, you may want to do that now.
Also be aware of your website’s security. Customers will not order online if they aren’t assured that their information will be safe. So make sure your security certificate and encryption are in working order.
Word of Mouth
Even as you use the latest technology for advertising, don’t forget the old-fashioned stand by of word of mouth. Encourage your customers to tell their friends and relatives about your business. You might even hand out coupons for them to pass along. Ask people to link to your company on their social media pages and websites, too, and always make sure you handle complaints and answer questions promptly so that you develop a base of loyal customers who will be glad to spread the word.
Traditional Updates
Finally, update more traditional methods of advertising with a new twist. You might, for instance, hire a professional advertising company to create a fresh campaign that will catch people’s eyes. This might include new messaging and a redesigned logo. You can then run ads, print up fliers and yard signs and even install a few banners in your store or office.
Advertising does not have to be boring. There are many options that can enliven your company’s presentation and draw in new customers, so don’t hesitate to try a few.
