72 Sold Reviews

72SOLD claims it can sell your home in just 8 days – a bold promise that seems hard to believe. The National Association of Realtors shows homes typically stay on the market for 33 days. This company backs up its claims with data showing their sales prices average 7.8% higher than traditional MLS listings.

Greg Hague started 72SOLD in 2018, and the company later joined forces with Keller Williams. Their weekend-only showing strategy and quick sale approach have turned heads in the industry. But the reality isn’t quite so simple. The company’s commission fees run between 5% to 6%, matching what traditional agents charge. They also use strong marketing tactics to create buyer urgency.

This guide dives deep into what’s true about 72SOLD’s promises. We’ll learn about customer feedback, actual costs, legal issues, and how well they perform in the 2025 market. Anyone who wants to sell their home or just needs to know their options should understand the bigger picture before making a choice.

72 Sold Reviews What is 72SOLD and How Does It Really Work

Understanding the 72SOLD business model

72SOLD is a nationwide real estate company based in Scottsdale, Arizona. The company trains independent agents in its unique selling program. Greg Hague started the company in 2018. Through a partnership with Keller Williams, 72SOLD now operates in 38 U.S. markets.

Breaking down the 8-day selling process

The company’s signature approach uses a precise marketing and selling timeline. The process starts when a property owner submits their listing online. A quick 15-minute walkthrough evaluation follows. A 72SOLD agent then visits the property to determine the best listing price.

The core selling strategy works like this:

  1. Property listing goes live on Thursday or Friday
  2. Marketing campaign runs for about a week
  3. A single 90-minute showing window happens on Saturday
  4. Buyers submit offers by Sunday evening
  5. Sellers review and select offers on Monday

Key differences from traditional real estate sales

72SOLD stands out with its quick timeline approach. The company uses a “10-part selling program” that features specialized photography, strategic ad copy, and a unique showing process.

The weekend-only showing strategy marks the biggest difference from traditional sales. Instead of multiple open houses spread over weeks, 72SOLD packs all showings into one weekend. This creates competition among buyers and often leads to higher offer prices.

Studies show this strategy works well. 72SOLD clients get sale prices that are 7.8% higher than homes sold through traditional MLS listings. In spite of that, market conditions and property features play a big role in how well this approach works.

Analyzing 72SOLD Reviews and Customer Experiences

Looking deeper into 72SOLD’s online presence shows a mixed bag of customer experiences on different review platforms. The company boasts an impressive 4.8 weighted average rating from various sources. This number needs a closer look though.

Analysis of 72SOLD reviews on Yelp and Reddit

72SOLD’s realtor partners write more than half of the positive reviews instead of actual customers. Homeowners on Yelp praise how fast the service works and its clear communication. They really like not having to do traditional open houses. Reddit tells a different story. Users there talk openly about quick sales at good prices, but some question whether this business model can last.

Common 72SOLD complaints and red flags

Customer feedback brings up several issues that keep coming back:

  • Better offers missed because everything happened too fast
  • Sales teams push too hard during the 90-minute weekend showing
  • Promised timelines don’t match reality
  • Agents take too long to respond or don’t communicate well
  • Houses might be priced too low just to sell quickly

Many customers say they felt rushed into making decisions right away. Some point out that this aggressive sales approach doesn’t help buyers or sellers. On top of that, partner agents seem to write so many reviews that real customer experiences get buried.

Success stories and positive outcomes

The company has plenty of real success stories despite these issues. Some homes sold for amazing prices:

Sellers hit it big, with proof of homes selling $57,000 to $150,000 above asking price. Happy customers love how quickly everything works – some houses get multiple offers in just 24 hours. The BBB gives the company an A+ rating because they work hard to fix customer problems.

72SOLD works best when local market conditions are right and you have a good agent. The biggest wins come from how simple and quick everything is, especially when the market lines up with their fast-selling approach.

The True Cost of Selling with 72SOLD

You need to think about the money side of selling through 72SOLD. The costs are a vital part of figuring out what homeowners actually make from their sale.

What commission does 72SOLD charge

The company has a standard commission structure that ranges from 5% to 6% of the final sale price. These rates match what’s normal in the industry and get split equally between the buyer’s and seller’s agents. A home selling for $450,000 would cost the seller between $22,500 to $27,000 in commission fees.

Hidden fees and additional expenses

Sellers should know about several other costs beyond the basic commission:

  • Professional photography and staging services
  • Marketing campaign expenses
  • Property listing fees
  • Standard closing costs

The company puts a lot of money into marketing, which includes professional photography, virtual tours, and targeted advertising campaigns. These expenses are usually part of the commission structure. Sellers still need to pay for typical closing costs and getting their property ready.

72 Sold Reviews

Cost comparison with traditional agents

72SOLD’s fees look just like traditional real estate deals, with no savings on commission rates. Here’s what the costs look like:

Cost Component 72SOLD Traditional Agents
Listing Agent Fee 2.5-3% 2.5-3%
Buyer’s Agent Fee 2.5-3% 2.5-3%
Total Commission 5-6% 5-6%

The company says they make up for these costs by getting higher sale prices. Sellers average 7.8% more than traditional MLS listings. This means sellers might end up with about 2% more money after paying commission fees.

Market conditions play a big role in the cost-benefit equation. Agents tend to stick to standard commission rates in seller’s markets. Like traditional sales, luxury properties often have different commission structures. Some high-value homes might qualify for special fee arrangements.

72SOLD doesn’t offer lower commissions but backs up their rates with their quick marketing strategy and possibly higher sale prices. The success of this approach depends on your local market and property features.

Legal Concerns and Company Legitimacy

72SOLD’s business practices have come under legal scrutiny, which raises questions about how the company operates in the real estate market.

The 72SOLD lawsuit

A major legal battle erupted in 2023 when 72SOLD became a co-defendant in a lawsuit against Gary Keller, the former Keller Williams co-founder who owns a 49% stake in the company. The lawsuit focuses on these key issues:

  • Misleading advertising practices
  • Hidden fees and unclear cost structures
  • Unfulfilled promises regarding sale timelines
  • Breach of fiduciary duty

The class-action claim points to violations of state consumer protection laws. Plaintiffs say the company didn’t deliver on its promises of quick sales and cost savings. Homeowners also report losing money through unexpected charges that appeared later in the process.

Is 72SOLD a scam? Here’s what we found

Our research shows 72SOLD is a legitimate real estate company with Better Business Bureau accreditation and an A+ rating. The company works as a licensed brokerage with full-service affiliate agents in 38 U.S. markets.

Yet some aspects of their operations need a closer look:

  1. Marketing claims regarding sale timelines
  2. Transparency in fee structures
  3. Success rate variations across different markets

Regulatory compliance and business practices

The company’s terms of service spell out specific rules for transactions, including an arbitration agreement and class action waiver. 72SOLD follows federal regulations and uses the Federal Arbitration Act for dispute resolution.

The biggest concerns about their business practices include:

  • Price margins that differ across marketing materials
  • Unclear information about closing costs
  • No defined process when sales don’t complete within promised timeframes

72SOLD has changed its marketing approach to address these issues. They’ve moved from promising 72-hour sales to a more realistic eight-day timeframe. The company also handles complaints about its agent affiliates quickly to maintain service quality.

Market Performance Analysis 2025

Market performance data from 2024-2025 shows complex patterns in 72SOLD’s effectiveness in real estate conditions of all types. Studies by independent researchers tracking over 10,252 transactions gave a complete explanation of the company’s market effects.

Success rates in different market conditions

72SOLD’s approach works substantially differently based on property characteristics and market dynamics. Homes priced between $100,000 and $1,000,000 show the most consistent performance and represent 93% of all MLS sales. Properties in this range sold at a median price 7.8% higher than traditional MLS listings.

Market conditions affect different property types uniquely:

  • Standard homes ($100,000-$1,000,000): 8-day timeline managed to keep
  • Luxury properties (above $1.5 million): Extended showing period of 29 days

Success rates associate closely with local market conditions. The program works best in areas with:

  1. High buyer demand
  2. Limited housing inventory
  3. Properties requiring minimal preparation

Average time to sell and price outcomes

Recent performance metrics reveal new patterns in sale timelines. The company manages to keep its core eight-day contract timeline for most properties. The Q2 2023 study showed:

  • Median sale prices 9.2% above traditional realtor sales
  • 100% of asking price achievement rate (June 2023)
  • Sales velocity 3X faster than comparable MLS listings

Seven consecutive independent studies conducted over four years support these results. The progression shows steady performance:

Study Period Closings Price Premium
2020 737 6.7%
2020-2021 3,544 10.0%
2020-2022 (H1) 8,064 10.7%
2020-2022 (Q3) 10,252 7.8%

Current 72SOLD listings performance data

Early 2025 data, combined with recent market changes, indicates sustained effectiveness in specific market segments. The company now operates in over 80 major U.S. markets, with performance varying by local conditions.

Success rates associate strongly with:

  • Market inventory levels
  • Local buyer demand dynamics
  • Property condition and pricing

72SOLD’s strategy proves particularly effective in markets where:

  • Housing inventory remains limited
  • Buyer demand maintains stability
  • Properties fall within the optimal price range

Latest data reveals that while the company keeps its promised 8-day timeline for most properties, actual closing periods extend beyond this window. This difference between contract signing and final closing becomes a significant factor for sellers who evaluate timeline expectations.

72SOLD gives homeowners a straightforward yet nuanced way to sell their properties fast. Their 8-day selling strategy has proven results with a 7.8% price premium compared to traditional listings. The success rate depends on your market conditions and property features.

The company charges standard commission rates between 5-6%, which puts them in line with traditional real estate services. Their weekend-only showing schedule might not work for every seller or market.

Data through 2025 shows that 72SOLD works well, especially when you have properties worth $100,000 to $1,000,000. Sellers should get a full picture of their local market conditions first. Success rates change substantially in different regions and property types.

72SOLD stands as a solid choice besides traditional real estate sales. Sellers need to balance quick sales against limited showing times and regular commission fees. Anyone who wants to try this service should learn about their local market trends and read the company’s terms before choosing this quick-sale approach.

Here are some FAQs about 72 Sold reviews:

What is the most profitable way to sell my house?

The most profitable way to sell your house is to ensure it is in excellent condition and staged effectively to attract buyers. Hiring a skilled real estate agent can help you price it competitively and market it to the right audience. Additionally, timing the sale during a seller’s market can maximize your profits.

What adds the most resale value to a house?

Upgrading the kitchen and bathrooms typically adds the most resale value to a house. Modern appliances, countertops, and fixtures can significantly increase appeal. Enhancing curb appeal with landscaping and a fresh coat of paint also contributes to higher resale value.

What style house sells for the most money?

Contemporary and modern-style houses often sell for the most money due to their sleek designs and energy-efficient features. Open floor plans, large windows, and smart home technology are highly desirable. However, the popularity of house styles can vary by region and market trends.

What devalues a house the most?

Poor maintenance and outdated interiors devalue a house the most. Issues like leaky roofs, old plumbing, and worn-out carpets can deter buyers. Additionally, bad odors, clutter, and lack of curb appeal can significantly lower a home’s perceived value.

What decreases property value the most?

Proximity to undesirable locations, such as busy highways, industrial areas, or high-crime neighborhoods, decreases property value the most. Environmental hazards like flood zones or poor air quality can also negatively impact value. Structural problems and unresolved code violations further reduce a property’s worth.

What room adds the most value to a house?

The kitchen adds the most value to a house, as it is often considered the heart of the home. A modern, functional kitchen with high-quality appliances and ample storage can significantly boost resale value. Bathrooms are also key areas that add value when updated.

What size home sells best?

Mid-sized homes, typically with three to four bedrooms and two to three bathrooms, sell best. These homes appeal to a wide range of buyers, including families and professionals. Homes that are too large or too small may have a narrower market, affecting their saleability.

What house sells fastest?

Homes that are move-in ready and priced competitively sell the fastest. Properties with modern updates, neutral decor, and good curb appeal attract buyers quickly. Location also plays a significant role, with homes in desirable neighborhoods selling faster.

What houses appreciate the most?

Houses in high-demand areas with good schools, low crime rates, and access to amenities appreciate the most. Properties with unique features, such as waterfront views or historic charm, also tend to appreciate faster. Investing in areas with planned infrastructure improvements can further boost appreciation.